ProGroom Whitening Shampoo - 500ml
ProGroom Whitening Shampoo - 500ml

ProGroom Whitening Shampoo - 500ml

In stock Code: 4340126
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ProGroom's Whitening Shampoo is a top seller in the range. This gentle, deep-cleansing formula is suitable for all coat types. Leaves coats light, fluffy and sparkling clean. Makes whites whiter, and colours brighter. Enhances dull, dry and damaged coats. Will not overly soften wool coats. Gentle formula that won't irritate. Easy, fast rinse time. Soap-free. Use full strength by itself, or use as a second shampoo for discoloured or very dull coats. Best when followed with Rehydrating Conditioner or rinsed with ProMagic.

Fresh, clean scent. A light, clean floral with a touch of musk. Not overpowering but enough to linger.

Find out more below


Gentle thorough cleaning. Leaves coat sparkling clean and luminous. Makes whites appear whiter and colors brighter. Neutralizes yellow discoloration. Will enhance the appearance of dull or damaged coats. Good for all coat types, will not overly soften coat. Will not irritate, gentle on skin. Easy rinse, soap-free formula. pH adjusted for safety and effectiveness

See below for directions


ProGroom Whitening Shampoo Directions for Use

Can be diluted up to 6:1. Dilute less or use full strength as a second shampoo for discolored or extremely dull coats. Can be used with a Hydrobath for modest brightening. For detangling or deep combing, follow with Rehydrating Conditioner or rinse with a solution of ProMagic.

For your confidence as a professional, this shampoo does not contain soaps, harsh detergents, SLS or SLES, Parabens or petro chemicals.


When will my order leave?

Most orders leave the same day if placed by midday Monday to Friday. Orders on weekends, public holidays, or for large products (eg: dryers, tubs, tables), usually leave the next working day.

When will my order arrive?

Most orders arrive 1 to 2 working days after they've left us. Larger items may take 2 to 4 working days. Allow 1 to 2 days extra for rural delivery. If your order combines larger and smaller items, larger items may arrive a day or two after smaller items. 

How much is shipping?

Shipping starts from $3 for small, light items. Most orders are maximum $5 for standard shipping for orders up to 10kgs. Add $4 for rural delivery. Bulk shipping rates apply for orders over 10kgs or high-volume products (such as tables, tubs, dryers and bulk shampoo). The website works out shipping in checkout, before you pay. 

Are you in stock?

Stock levels on our website are live. What's showing in stock online is physically in stock in our NZ warehouse, ready to ship. 

My delivery question is not answered here

Head to the HELP section, and search for more answers.

Returns & Guarantees

AllGroom is proud to offer the best grooming brands at affordable prices, without compromising service and support. We put our customers first and believe great prices don’t have to be at the expense of great service.

However if something goes wrong, or you’re not completely satisfied with a product you’ve purchased from us, please let us know right away. We stand by our products. We’d like the chance to put it right.

Can I return what I've bought?

If you’d like to return an item for any reason, first check the HELP section to find out which type of return applies to your situation, then get in touch so we can approve your return. Whether you can return a product depends on a few factors, so search Returns in the HELP section for all your options.

What are my options if a product has a fault?

On the rare occasion a product is faulty, has a defect, or fails to work as described, we'd like the chance to put it right. Depending on how long you've had it and what is wrong, we might get it repaired, replaced, refunded, or provide another remedy. To find out your options, search Returns in the HELP section.

The answer to my returns question is not here

To find out more about warranty claims, returns, guarantees and more, search Returns in the HELP section, or get in touch for personal service.