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Salon Talk: Add-on Service Ideas to Increase your Profit

As a professional pet groomer, we know you're always seeking innovative ways to enhance your services, delight your furry clients, and, of course, boost your salon's profitability. Beyond the standard bath and trim, there's a world of premium add-on services and specialised grooming treatments waiting to be offered. This guide will walk you through how to implement these value-added options, ensuring your dog grooming salon or mobile pet grooming service stands out in a competitive landscape.

Maximising Profits with Tiered Grooming Options:

Gone are the days of one-size-fits-all grooming. Tiered grooming options are a highly effective strategy for professional pet groomers to cater to diverse client needs and budgets, ultimately increasing your average client spend. By customising your grooming packages to reflect the unique demands of your clientele, you can provide flexibility while highlighting the expertise your salon offers. Here's an example of what tiered grooming options might look like: 

  • Standard Groom: Includes essential services like a bath, blow dry, 15 minutes of brushing, full body clip, finishing scissor, face groom and style, and nail trim.
  • 'The Works' Groom: Elevate the experience with nail filing, cologne, and bows in addition to the basic services.
  • Luxury Groom: Go above and beyond with teeth cleaning, luxury coat products, a pampering massage during the bath, and a post-groom treat.

Each package ensures the foundational care is covered, but customers have the exciting option to invest in additional pampering and specialized perks, making their furry friend's grooming salon experience truly unforgettable.

À La Carte Add-Ons:

For pet parents who prefer a more customised approach, offering individual add-on grooming services allows for flexibility and incremental revenue. These targeted services address specific needs and can significantly enhance the pet's overall comfort and appearance, while ensuring you are compensated fairly for the additional time and products required.

Here are some popular grooming add-on ideas to implement in your pet grooming salon:

Nail Filing:

While basic nail clipping is standard, many professional groomers find that nail filing offers superior comfort and a smoother finish, reducing sharp edges. Offer this as an optional add-on for those seeking extra care.

[product=codos-pet-nail-grinder] Professional dremel-style fine stone nail grinder (not sandpaper), for all sizes of nails. For dogs, cats, rabbits and other small animals. Cordless, quiet and gentle. Less stressful for anxious pets.[/product]

Specialty Shampoo:

Give clients the option to upgrade to specialty shampoos tailored to their dog's unique needs. This is a fantastic way to showcase your product knowledge and offer targeted solutions. From de-shedding formulas to flea treatments and color-enhancing blends, there's something for every pup's unique coat requirements.

  • De-Shedding Formulas: Essential for double-coated breeds like Huskies or Golden Retrievers to help reduce shedding at home.

  • Flea Shampoo: A crucial offering, especially during warmer months. Consider having an additional surcharge for un-disclosed fleas. 

  • Colour-Enhancing Shampoos: Perfect for enhancing the vibrancy of white coats, black coats, or rich browns.

  • Texture-Enhancing Shampoos: Perfect for adding volume on curly or double coats, or reducing frizz on curly and drop coats. 

  • Hypoallergenic Shampoos: For pets with sensitive skin

[product=fidos-flea-shampoo-for-cats-and-dogs-5l]
Fido’s Flea Shampoo in the 5 litre size is a gentle flea shampoo used to help treat fleas, ticks, lice and mites on both cats and dogs. Will not irritate even the most sensitive skin types. Also designed to remove any unpleasant odours, not just mask them, plus has a lovely fresh, clean fragrance. Includes natural pyrethrin and biodegradable insectice carbaryl. Leaves the coat softer and shinier. Safe for use in hydrobaths. Thoroughly wet pet then apply shampoo. Work into a lather. Leave for 5 minutes before rinsing off and drying. Also recommended for treating bedding, especially in summer.
[/product]

[product=groom-professional-bright-white-shampoo-4l]
Groom Professional's Bright White Shampoo does exactly what you’d expect, enhancing white tones on any coat to leave them wonderfully bright, while removing stains and odours. Especially effective when washing bichons, westies, poodles and similar breeds, this shampoo doesn’t contain any bleach or nasty chemicals that will harm the coat. Bright white doesn’t just enhance the coat, it also cleans deeply and gently, removing stains and odours for the ultimate shine. Moisturizes and conditions the coat and skin, while also reducing dandruff.
[/product]

[product=progroom-volume-shampoo-5-litres]
Plump up that style! Infused with hydrolysed Wheat protein & Waratah extract for extra body and fullness, ProGroom's Volume Shampoo will revive a fine or limp coat. Formula contains vitamin B5 to strengthen and improve the overall health of the hair which makes it perfect for show days when you need that extra boost. Also contains wheat protein to strengthen, condition, and hydrate the coat as well as smoothing, thickening and naturally adding volume.
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Luxury Spa Bath:

Transform a routine grooming session into a luxurious pet spa day. These indulgent treatments and soothing massages can include:

  • Deep Conditioning Treatments: For dry, damaged, or dull coats.

  • Moisturising Skin Treatments: Beneficial for flaky or itchy skin.

[product=yuup-spa-relax-treatment-150ml]
Treat your dog to a home spa with Yuup! Spa Relax Treatment. The perfect combination of moisturizing and refreshing ingredients for the hair and skin along with a selection of relaxing and calming essences. Formula contains a selected blend of 100% natural essential oils including Sweet Orange, Bergamot, Lavender, Jasmine, Centi-folia Rose and Chamomile. Suitable for cats and dogs of all coat types. Perfect for grooming salons offering spa treatments (including relaxing baths).
[/product]

[product=bio-groom-super-cream-coat-treatment-277-gram]
Bio-Groom Super Cream Coat Conditioner is a remarkable deep-conditioning, oil-rich treatment formula to use between the 1st and 2nd wash. It moisturises the skin and coat, leaving the coat super shiny in top show condition with a non-oily feel. Super Cream helps relieve dry, itchy skin and is fantastic for dry, damaged or sensitive skin and coat. It also eliminates static and helps to untangle fur. Use as a detangler or intense conditioning treatment. Non-irritating, anti-static, pH balanced formula matches the natural skin acidity. Washes out easily with any Bio-Groom or other shampoo. Includes: Wheat Germ Oil, Protein, Vitamin E, and other special ingredients that deep condition instantly.
[/product]

[product=yuup-green-clay-800g]
Yuup! Green Clay Treatment is specifically designed for particularly oily and greasy skin. Formulated to control seabum, refresh the skin and eliminate bad odours with strong exfoliating and cleansing properties. Works as an anti-inflammatory to accelerate skin healing. Suitable for cats and dogs of all coat types. Particularly effective for hairless cats and dogs.
[/product]

De-Shedding Treatment:

Double coated dogs require additional time, effort, and specialist products to remove excess undercoat. The amount of effort required can be reduced with frequent brushing by the owner, however it can be a good idea to have an additional service for those unwilling to continually remove undercoat at home.

[product=bio-groom-anti-shed-deshedding-shampoo-3-8l]
Bio-Groom Anti Shed Deshedding Shampoo is exactly as the name suggests, a mild, high quality, natural shampoo specifically developed to help reduce shedding. This shampoo is great for double coated and long-haired breeds to keep their shedding down. Grips loose coat and removes stubborn hair and loose undercoat during bathing to cut down on brushing and grooming as a whole. Reduces the amount of extra brushing required for double coated or long hair breeds. Additionally, the removal of loose hair decreases the chances of matting and hot spots. Anti-Shed works to a fast lather, rinses out quickly, and leaves the coat with a clean, fresh smell.
[/product]

Teeth Cleaning:

Leave your clients smelling fresh from teeth to tail by offering a teeth cleaning service. Go the extra mile by providing a dental chew upon pickup. 

[product=virbac-c-e-t-toothpaste-poultry-flavour]
C.E.T.® Toothpaste is formulated for dogs and cats to provide natural antibacterial action and to inhibit the formation of plaque, quickly eliminating mouth odours. Contains no foaming agents and is safe for pets to swallow. Paste is poultry flavoured and tasty for pets.
[/product]

[product=virbac-veggiedent-fr3sh-medium-dogs]
Veggiedent FR3SH chews are vegetable based dental chew sticks to help keep your dog's dental health in check by cleaning their gums and freshening their breath all while promoting a balanced digestive system!
[/product]

Paw and Nose Balm:

Provide soothing moisture for your clients' paws and noses, especially beneficial for protection during harsh New Zealand winters or hot Australian summers. Check out our winter grooming tips here to find out why.

[product=amazonia-senses-balm]
Amazonia Senses Paw and Nose Balm this soothing and healing formula is enriched with Brazilian Carnauba Wax, Karite Shea Butter, Vitamin E, and Cupuaçu for extra hydration and protection against dryness and cracking.
Simply massage gently and allow the balm to soak in for healthy, comfortable paws and a soft nose.
[/product]

Colour Stencils/Creative Grooming:

Add a fun, artistic flair to your grooms! Temporary colour stenciling is a quick, affordable way to include pets in holiday celebrations or simply express their personality.

[product=groom-professional-creative-blow-pens-12-pack-with-stencils]
The Groom Professional Creative Blow Pens are a safe and fast way to add some fun temporary colour to your pet’s coat! Simply aim and blow to create wonderful designs or a flash of colour. Use the stencils included for greater accuracy. When on the hair the colour is self-sealing, dries fast and washes out easily with water or shampoo. Non-toxic and safe for pets. Includes 12 pens and 8 plastic stencils
[/product]

[product=groom-professional-creative-air-brush-kit]
Release your inner artist with the Groom Professional Creative Air Brush Kit and create the simplest or most elaborate and intricate designs. No messy hair dyes, chalks, gels or pens, this airbrush is easy to use with less mess and fuss. Simply plug in the machine, fill the ink-well with ink (sold separately) and hold the pen like you are holding an actual pen. Then simply start 'drawing'! Use it free hand or with stencils, for full body creations or simply to add a flash of colour or small design.
[/product]

Scented Facial:

Offer a scented pet facial for a deeper clean and lasting freshness, particularly around the head and muzzle. Pets faces are often what owners notice the smell of most. 

[product=progroom-berry-bright-face-foam-cleanser-200ml-foam-pump-bottle]
One of the best sellers from the entire ProGroom range, Berry Bright is a gentle, foaming cleanser that cleans and brightens messy faces and feet. The tearless, sulfate-free formula is safe to use on sensitive areas. Apply to a wet or dry coat. Use to spot clean by itself, or during bathing. Delicious fresh berry scent. Ready to use formula in the refillable 200ml spray bottle. Also available in 1 litre refill bottles.

GROOMER TIP > Use as a safe facial while shampooing, or as a touch-up service between grooms. A smart add-on service to sell. Customer's can see (and smell) the difference.
[/product]

[product=hydra-professional-extra-soft-facial-ultra-gentle-shampoo-5-litres]
Hydra Professional Extra Soft Facial Ultra Gentle Shampoo gently cleanses and revitalizes your pet's coat, leaving it soft and hydrated. With chamomile and flower extracts, this shampoo provides relief for itchy and sensitive skin, reducing irritation while promoting moisture.
[/product]

Boosting Profits with In-Salon Sales

Beyond services, an often-untapped revenue stream for professional pet groomers is selling retail pet products directly from your salon. Your clients trust your expertise, and they look to you for recommendations on how to maintain their pet's coat and health between grooms. This positions your salon as a convenient, trusted one-stop shop for premium pet care supplies.

Think about the products you use and love: specialty shampoos, conditioners, brushes, dental hygiene products, paw balms, and even fun accessories. By stocking these high-quality pet grooming products for retail, you provide immense value to your clients while significantly boosting your bottom line.

Why sell retail in your grooming salon?

  • Convenience for Clients: Pet owners prefer to buy from someone they trust and can get advice from.

  • Expert Recommendations: Your recommendations carry weight. "This is the de-shedding shampoo I used on Fluffy today, it will help you maintain her coat at home!"

  • Increased Revenue: Every retail sale adds directly to your profit, without taking up additional grooming time.

  • Enhanced Client Loyalty: You become their go-to source for both services and products.

To help you seamlessly integrate retail product sales into your professional pet grooming business, we're excited to launch our Business Bundles!

We understand the importance of quality products at an affordable price for busy grooming salons. That's why, when you purchase 15 or more eligible retail products from our extensive range, you'll receive a fantastic 10% discount on your entire bundle when you enter code: BUSINESSBUNDLE at checkout.

From premium shampoos and conditioners to dental health solutions and paw care balms, our Business Bundles make it easy and affordable to diversify your income streams. View All Eligible Business Bundle Products Here! 

 

Remember: Time is money, and as a professional groomer, it's vital to charge your worth. Offering these add-on services and tiered grooming packages, coupled with smart retail sales strategies, can help you keep your core services accessible while still earning excellent income from clients who want the very best for their beloved pets in New Zealand and Australia.