ProGroom's White Shampoo is a top seller in the range. This gentle, deep-cleansing formula is suitable for all coat types. Leaves coats light, fluffy and sparkling clean. Makes whites whiter, and colours brighter. Enhances dull, dry and damaged coats. Will not overly soften wool coats. Gentle formula that won't irritate. Easy, fast rinse time. Soap-free. Use full strength by itself, or use as a second shampoo for discoloured or very dull coats. Best when followed with Rehydrating Conditioner or rinsed with ProMagic. Dilute 6:1 for hand washing.
Fresh, clean scent. A light, clean floral with a touch of musk. Not overpowering but enough to linger.
Find out more below
Description
Gentle thorough cleaning. Leaves coat sparkling clean and luminous. Makes whites appear whiter and colors brighter. Neutralizes yellow discoloration. Will enhance the appearance of dull or damaged coats. Good for all coat types, will not overly soften coat. Will not irritate, gentle on skin. Easy rinse, soap-free formula. pH adjusted for safety and effectiveness
See below for directions
Specifications
ProGroom Whitening Shampoo Directions for Use
Recommended dilution rate 6:1 for hand washing. Can be used with a Hydrobath for modest brightening. For detangling or deep combing, follow with Rehydrating Conditioner or rinse with a solution of ProMagic.
For your confidence as a professional, this shampoo does not contain soaps, harsh detergents, SLS or SLES, Parabens or petro chemicals.
Delivery
When will my order leave?
Same day dispatch for orders placed before 1pm Mon-Fri. Orders placed over the weekend or public holiday will be dispatched next business day.
When will my order arrive?
For New Zealand orders, most parcels arrive 1-3 working days after they've left us. Allow an extra day or two for rural delivery and oversized orders.
For Australian orders, estimated delivery is 3 to 7 working days after they've left us.
How much is shipping?
Shipping is estimated by weight and starts from $4.80. The website works out shipping in checkout, before you pay.
Are you in stock?
Stock levels on our website are live. What's showing in stock online is physically in stock in our NZ warehouse, ready to ship. Please note we do not work with back-orders.
My delivery question is not answered here
Head to the HELP section, and search for more answers.
Returns & Guarantees
At AllGroom, we stand by our products and want you to be completely happy with your purchase, but if something goes wrong or you’re not satisfied, please reach out to us—we’re here to help!
Can I return what I've purchased?
If you’d like to return an item, please head to our contact page and fill out the return request form. We’ll be in touch to guide you through the process.
Change of Mind Returns
We offer a 7-Day Peace of Mind return policy.
If you've purchased the wrong item, size, or no longer need it, you can return it for an exchange or refund. Just make sure to contact us within 7 days of the products arrival.
Please be aware we can only accept items for return that are 100% brand new, unused and in resalable condition. Used or tested items are not eligible for a return. For change of mind returns, the customer is responsible for return shipping costs.
Can I choose a refund, store credit, or exchange?
As long as your item is unused, and you have contacted us within 7 days of the products arrival, you can return your item for your choice of a refund or an exchange. We are unable to offer store credit.
For exchanges, you can use the value toward any other item of equal or greater value, with any additional shipping costs covered by you.
Refunds will be processed to the original payment method or your nominated bank account, minus a 2.5% processing fee.
Warranty Returns
All items we sell come with a 12-month manufacturer’s warranty, covering defects caused by manufacturing faults, but not wear and tear or misuse. For more about warranties and what’s covered, click here.
How do I Request a Warranty Return?
If you believe your product has a fault or defect, please head to our contact page and fill out the return request form. We’ll be in touch to help resolve the issue, and we’ll cover the cost of return postage if needed.
Can I choose a repair, refund, or replacement?
If possible, we always aim to repair first. We have authorised technicians available for every brand we sell. If a repair is not possible, then we will provide a replacement. If a replacement unit is not available, we will offer a refund.
Damaged Items
While we do our best to package every parcel safely, rough handing can lead to a less than ideal unboxing experience. If you receive a broken or damaged product, please let us know as soon as possible and send us an email to support@allgroom.co.nz with photo evidence of the damage.
Need More Information?
If you still have questions about warranty claims, returns, or any other queries, please check out our detailed Returns Page for more information. Alternatively, feel free to contact us directly—we’re happy to help!