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ProGroom White Shampoo - 500ml
ProGroom White Shampoo - 500ml

ProGroom White Shampoo - 500ml

In stock Code: 4340126
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ProGroom's White Shampoo is a top seller in the range. This gentle, deep-cleansing formula is suitable for all coat types. Leaves coats light, fluffy and sparkling clean. Makes whites whiter, and colours brighter. Enhances dull, dry and damaged coats. Will not overly soften wool coats. Gentle formula that won't irritate. Easy, fast rinse time. Soap-free. Use full strength by itself, or use as a second shampoo for discoloured or very dull coats. Best when followed with Rehydrating Conditioner or rinsed with ProMagic. Dilute 6:1 for hand washing.

Fresh, clean scent. A light, clean floral with a touch of musk. Not overpowering but enough to linger.

Find out more below


Gentle thorough cleaning. Leaves coat sparkling clean and luminous. Makes whites appear whiter and colors brighter. Neutralizes yellow discoloration. Will enhance the appearance of dull or damaged coats. Good for all coat types, will not overly soften coat. Will not irritate, gentle on skin. Easy rinse, soap-free formula. pH adjusted for safety and effectiveness

See below for directions


ProGroom Whitening Shampoo Directions for Use

Recommended dilution rate 6:1 for hand washing. Can be used with a Hydrobath for modest brightening. For detangling or deep combing, follow with Rehydrating Conditioner or rinse with a solution of ProMagic.

For your confidence as a professional, this shampoo does not contain soaps, harsh detergents, SLS or SLES, Parabens or petro chemicals.


When will my order leave?

Same day dispatch for orders placed before 1pm Mon-Fri. Orders placed over the weekend or public holiday will be dispatched next business day.

When will my order arrive?

For New Zealand orders, most parcels arrive 1 to 2 working days after they've left us. Allow an extra day or two for rural delivery.

For Australian orders, estimated delivery is 3 to 7 working days after they've left us.

How much is shipping?

Shipping is estimated by weight and starts from $5. The website works out shipping in checkout, before you pay. 

Are you in stock?

Stock levels on our website are live. What's showing in stock online is physically in stock in our NZ warehouse, ready to ship. Please note we do not work with back-orders.

My delivery question is not answered here

Head to the HELP section, and search for more answers.

Returns & Guarantees

AllGroom is proud to offer the best grooming brands at affordable prices, without compromising service and support. However, if something goes wrong or you are not completely satisfied with a product you’ve purchased from us, please let us know right away. We stand by our products and we’d like the chance to put it right. 

Can I return what I've purchased?

To request a return, head to our contact page to fill up the form.

By law we don't have to accept change of mind returns, so before you buy, please check with us first if you're not 100% sure if a product matches your needs. Keep in mind a change of mind return is not the same as a warranty return (for a suspected fault or defect), but purchasing the wrong product is considered change of mind. You can also read more about your consumer rights if you change your mind

Is my product covered under warranty?

Most electrical items, such as clippers, trimmers and dryers, come with a 12 month warranty covering manufacturing faults or defects. For more about warranties, click here.

The answer to my returns question is not here

To find out more about warranty claims, returns, guarantees and more, go to the Returns page to check your options, or get in touch for personal service.